While Google is a window to the world beyond Vietnam, Coc Coc's strength is in its ability to cater to local content, incorporating a Vietnamese-to-English dictionary for local users visiting English-language sites, as well as a predictive type function which has 90% accuracy, according to the company. Headed up by Russian startup guru Victor Lavrenko, the idea for the company was hatched by three Vietnamese programmers – Nguyen Thanh Binh, Le Van Thanh and Nguyen Duc Ngoc – who studied in Russia and later tapped Lavrenko's skills to create the popular search engine. At just two years old, Coc Coc is fasting rising through the ranks of web browsers, soaring past larger international outfits like Microsoft and Mozilla to become Vietnam's second most widely used web browser and search engine after Chrome and Google, respectively.

When it comes to random online queries, the company's user base is so ubiquitous that its name has become a verb in the English language and attempted to enter the lexicon in other nations.īut one search engine may be giving the giant a run for its money, at least in Vietnam, reports Nikkei Asian Review.

Coc coc search engine